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I called my business Cinch Communications because I know comms inside out — all platforms, all styles — and it’s a cinch for me because I love it so much.

My specialty is turning complex information into vivid, engaging content, drawing on 20 years experience working across government, non-government and private sectors, as well as non-profit organisations.

Whether you need a complete communications strategy, a content editor, or training for your staff, I can help.

Kate Carmichael

How I can help

Whether you need a comms plan to publicise an event, or an overarching strategy for your business, I can help develop one that works for you.

From presentations to reports, website development and social media, I can help you craft the right messages for the right communication channels.

I can deliver training to your staff on-site to get them comms-ready so you can take control of your own communications.

Carina Turner
Simon Anderson Consultants

Kate is a pleasure to work with, and I highly recommend her to anyone looking to lift the standard of their business communications.

Sharon Jacob

Thank you so much for your professional manner and expert guidance with the new website. I have appreciated your guidance and your step by step instructions, so easy for me to place in action. I love the website, so easy to use!!

Robert Treasure
Gippsland Property Inspections

Kate is definitely the go-to person in this space. I turn to her first for advice on my communication needs.

Alison Green

Loved the workshop! Thank you so much.

Dr Belinda Coulton
East Gippsland Osteopathic Clinic

We think of Kate as part of our team. She helps us with our newsletters, social advertising and website content and provides expert advice to help us understand the digital landscape that all businesses today must come to grips with.

Comms Plan

Comms Plan

communications plan

A comms plan describes what you want to communicate, to whom and through which channels (print, radio, tv, social, web, email). For each audience group, this may differ depending on where that audience sources most of their information. A comprehensive plan includes more than one communication method, and takes into consideration how each channel integrates with other channels.

Not simply a matter of repeating the same content across all formats, a comms plan will include key messages and calls-to-action for each channel, with the aim of engaging as many people as possible.

I will work with you to develop a comms plan that is effective and will help you reach your goals.

Content Creation

Content Creation

We know that people get bored with giant slabs of text, so an infographic or video might be better suited to engage your audience.

Here’s a little animation that shows everything that goes into communications:

When creating content, whether it be for presentations, social media or printed flyers, my key focus is on clear messages that use plain language and best practice design standards.



A sample of topic outlines I have presented are below. Any workshop or training session can be customised to meet your needs.

Online Integration
How your website, social media accounts and emails are all linked together. Overview of search engine optimisation (SEO) and how to take advantage of freely available tools.
Updating your website
How to manage your own website using the popular Wordpress platform. Explore themes, how to make changes and ensure your website is protected against spam.
Using a photo editor
How to format photos for your website, social media and printed materials. Understand the difference between high and low resolution images, what can be upscaled and what can't and why.
Using social media
Is it necessary to be on every social network? What do I post? How often? This workshop covers social media management tools, Facebook & Instagram marketing and how to increase your visibility.
Desktop publishing
How to create amazing graphics and save your own branded templates using free online platforms. Create flyers and posters as well as social media graphics using ready-made templates.
Sending bulk emails
Using Mailchimp and/or Campaign Monitor, see how easy it is to upload your current database and send out beautifully designed emails. Integrate a sign-up form into your website.

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