I called my business Cinch Communications because I know comms inside out — all platforms, all styles — and it’s a cinch for me because I love it so much.
My specialty is turning complex information into vivid, engaging content, drawing on 20 years experience working across government, non-government and private sectors, as well as non-profit organisations.
Whether you need a complete communications strategy, a content editor, or training for your staff, I can help.
Kate Carmichael
How I can help
Whether you need a comms plan to publicise an event, or an overarching strategy for your business, I can help develop one that works for you.
From presentations to reports, website development and social media, I can help you craft the right messages for the right communication channels.
I can deliver training to your staff on-site to get them comms-ready so you can take control of your own communications.
Thank you so much for your professional manner and expert guidance with the new website. I have appreciated your guidance and your step by step instructions, so easy for me to place in action. I love the website, so easy to use!!
Kate is definitely the go-to person in this space. I turn to her first for advice on my communication needs.
Loved the workshop! Thank you so much.
Comms Plan
Comms Plan
A comms plan describes what you want to communicate, to whom and through which channels (print, radio, tv, social, web, email). For each audience group, this may differ depending on where that audience sources most of their information. A comprehensive plan includes more than one communication method, and takes into consideration how each channel integrates with other channels.
Not simply a matter of repeating the same content across all formats, a comms plan will include key messages and calls-to-action for each channel, with the aim of engaging as many people as possible.
I will work with you to develop a comms plan that is effective and will help you reach your goals.
Content Creation
Content Creation
We know that people get bored with giant slabs of text, so an infographic or video might be better suited to engage your audience.
Here’s a little animation that shows everything that goes into communications:
When creating content, whether it be for presentations, social media or printed flyers, my key focus is on clear messages that use plain language and best practice design standards.
Training
Training
A sample of topic outlines I have presented are below. Any workshop or training session can be customised to meet your needs.
Popular posts
Your website: Are the address/phone/email details still current? Are your opening hours correct? If you offer appointments/meetings outside regular business hours, is this stated on your…
Next month I will be heading back to beautiful Mallacoota in far East Gippsland to deliver a workshop on Mailchimp. I am really looking forward to…
If you’re looking for a better way to organise your business projects, tasks and team communication and collaboration, here are five productivity apps that are worth…